Updating our website led us to updating our premises.
In 2016 Lionel Brandao wanted to improve his internet presence to make his business stand out in a competitive field. He created a new, more modern website, better able to promote his services and up-to-the-minute expertise and to provide a better user experience for his customers.
It didn’t take long to see results, the new site is generating an increased number of reservations at the salon.
From updating the website to transforming the salon …let’s take a closer look at our collaboration with Lionel Brandao, who runs the Lionel B hair and beauty salon in Nyon www.lionelb.ch
A salon with a growing reputation requires an updated image and a modern and professional website
« When www.lionelb.ch was created in 2016, our main goal was to project an up-to-date image of our salon. Our services and expertise are constantly evolving and our growing reputation is testimony to customer satisfaction. However, our old website no longer matched our image. We wanted internet users to be able to visit our premises, get to know each member of the team and discover the unique services we offer in the region. We wanted a modern, professional website, managed in a serious way », said Lionel Brandao. « We straightaway chose to work on this new website with the communication agency Mixmedia Swiss SA, because of its excellent reputation across the La Côte region, from Lausanne to Geneva. The partnership also meant we benefit from appearing in Communemag Nyon,a high quality, connected magazine, published by the same agency and distributed to all households. Appearing in the magazine helped to ensure our new website quickly became well known, especially as the magazine appears in print and online, and both versions are free for readers », he said.
« “The logical continuation of our digital update was that in 2017 we decided to give the salon a makeover, introducing modern and dynamic decor more in keeping with its new image on the website and in Communemag. We wanted a chic and fashionable space for our new clientele, in which to offer the most up-to-the-minute services in hair care. And so updating our website led to updating our workspaces. The specialist audiovisual team at Mixmedia Swiss SA produced a 360 ° tour of our revamped salon, highlighting the huge investment made in ensuring maximum comfort for our customers », said Lionel Brandao.
« The public relations department at Mixmedia Swiss SA is very efficient because it took care of writing press releases for all media, based solely on the information it received by talking to our various employees. We are very busy at the salon and we don’t have time to write our own press releases. Mixmedia Swiss SA took brilliant care of all our communication across the spectrum. We consider them to be partners in our success. Now we have a different way of communicating with our customers and we regularly receive very positive feedback on our new communication strategy. It has helped us to be come even more well known », he added.