The business map of a town is an essential location device for local businesses and the most accurate guide for visitors to a region.
A company which wants to raise its profile in the region where it is based can start its
communication strategy by sponsoring its regional map and appearing as a small,
medium or large economic player - the advertising space booked by the company will
give an idea of its size. Companies with a big media presence influence the choice of
consumers when making purchases.
Since 2018 it has been possible for so-called “sole sponsor” companies to customise
regional plans, marketed by the founders of Mixmedia Swiss SA since 1998, to allow
them to advertise multiple products and services and to make themselves more widely
known in an exclusive way.