The business map of a town is an essential location device for local businesses and the most accurate guide for visitors to a region. A company which wants to raise its profile in the region where it is based can start its communication strategy by sponsoring its regional map and appearing as a small, medium or large economic player - the advertising space booked by the company will give an idea of its size. Companies with a big media presence influence the choice of consumers when making purchases. Since 2018 it has been possible for so-called “sole sponsor” companies to customise regional plans, marketed by the founders of Mixmedia Swiss SA since 1998, to allow them to advertise multiple products and services and to make themselves more widely known in an exclusive way.

• In partnership with Extramedia (international network of digital information systems).
• Distributed to all households by post (including those marked “no advertising”).

Towns in Switzerland give a map of the region to each new resident who registers with them. The presence of a sponsor on this map gives him credibility with the new arrival, who is often a prospective client. For residents who receive the map through their letterbox, the sponsor’s presence on the map is a sign that the company is doing well economically, and therefore a reliable service provider.

In the course of 2017, 144,790 new residents moved to Lausanne; a significant number in terms of exposure for an SME. As our regional maps are distributed throughout most of Switzerland, our product is one of the country's best tools for information and communication.